ABOUT        THE OPPORTUNITY        THE RESORT

THE DEVELOPER       LOCATION       CONTACT

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ABOUT

The Shops at Harrah’s Cherokee is a new 233,000 square foot retail, dining and entertainment promenade at Harrah’s Cherokee Casino Resort, nestled amongst the majestic Smoky Mountains, about 45 minutes west of Asheville, North Carolina. The project sits at the main entrance of the resort and is adjacent to their new 720 room hotel and convention center featuring 100,000 square feet of meeting space.

The Shops at Harrah’s Cherokee will offer a diverse mix of retail, dining and entertainment experiences that create a regional draw from up to 3 hours away. Unique experiences, exceptional customer service, convenience and a blend of regional and national tenants will combine to make this one of the Southeast’s most exciting retail destinations.

THE OPPORTUNITY

• Harrah’s Cherokee Casino Resort is in the midst of a major masterplan expansion including a new hotel tower, convention center, related parking structures and major retail, dining and entertainment expansion.

• Harrah’s Cherokee Casino Resort is tied into the Harrah’s rewards, market and reservation system and is one of the most respected names in the gaming industry.

• Drawing traffic from the upscale Atlanta market as well as Charlotte, Asheville, Bristol and Knoxville DMA’s, Harrah’s Cherokee Casino Resort is situated at the entrance to the Great Smoky
Mountain National Park and Blueridge Parkway, the busiest national park in the country with over 11 million visitors annually.

• The Shops at Harrah’s Cherokee developer Experientia Development Partners will leverage the resort’s embedded foot traffic and local tourism traffic to create a super regional draw including retail, dining and entertainment options that can’t be found elsewhere in the region.

• The approximate size of the project is 233,000 square feet with a gross leasing area of 158,000 square feet.

HIGHLIGHTS – TODAY

Address
Property Type
Hotel Rooms
Table Games Slots
Restaurants & Bars
Entertainment
Convention

777 Casino Dr. Cherokee, NC 28
Large Casino Resort 1,108
166
3,565
10
Event Center, Capacity 3,000
21,000 sf

2021 EXPANSION ADDITIONS

THE SHOPS AT HARRAH’S CHEROKEE Gross Buildable Area (GBA)
Gross Leasable Area (GLA)

233,000 sf
158,000 sf

CHEROKEE EXPANSION
Hotel Rooms
Meeting Space
Restaurant

720
100,000 sf
1

HIGHLIGHTS – TODAY

Address…777 Casino Dr. Cherokee, NC 28719
Property Type …Large Casino Resort
Hotel Rooms …1,108
Table Games …166
Slots…3,565
Restaurants & Bars …10
Entertainment …Event Center, Capacity 3,000
Convention …21,000 sf

2021 EXPANSION ADDITIONS

THE SHOPS AT HARRAH’S CHEROKEE
Gross Buildable Area (GBA)…233,000 sf
Gross Leasable Area (GLA) …158,000 sf

CHEROKEE EXPANSION
Hotel Rooms …720
Meeting Space …100,000 sf
Restaurant …1

THE SHOPS AT HARRAH’S CHEROKEE RETAIL
FLOOR PLAN LEVEL 1

THE SHOPS AT HARRAH’S CHEROKEE RETAIL
FLOOR PLAN LEVEL 2

THE RESORT

PROPERTY:
• 5.2 million square feet
• 2 miles from the main entrance to Smoky Mountain National Park
• 2 parking garages with 5,000 spaces
• Surface parking of 10,000 spaces
• Soon to be added parking garage of 2,500 spaces
CONVENTION:
• 16,000 square feet of indoor
• 10 flexible meeting rooms
• 2 executive board rooms
• Fully equipped business center
• A 100,000 square foot expansion will open in 2020
CASINO:
• 140,000 square feet
• Vegas style gaming including 3,500 slot machines and 160 table games
• Sports book to be added in 2019

HOTEL:
• 1,108 hotel rooms and suites in three towers
• An additional 720 rooms to be added by 2020
• 10 dining options
RETAIL:
• Non-branded local shops comprising approximately 15,000 square feet
ENTERTAINMENT:
• Multi-purpose event center capable of seating 3,000 guests
• Easily convertible to convention center space of 40,000 square feet
SPA:
• 18,000 square feet
OTHER AMENITIES:
• 1 pool
• 1 outdoor pool with cabanas
• Health club/gym
• Outdoor event space along the river
• Outdoor trail walk along the river

THE DEVELOPER

A NEXT GENERATION RETAIL, DINING & ENTERTAINMENT DEVELOPER We have over 50 collective years of experience as leaders in the retail, entertainment and hospitality industries. We are experts in design, development, leasing, finance and project management. We create unique and exciting projects both stand alone and integrated with casino resorts.

Experientia – the Latin word for experience – represents our approach to developing modern, authentic, amenity driven experiences that complement existing casino resort destinations. Our developments are designed and crafted to create magnificent gathering spaces that anchor a host of well curated shops, restaurants and entertainment zones. Our public spaces become seasonal focal points with variable programming and intensive use of technology. We connect to local communities through our sense of place. Our design philosophy is immersive branding and high quality architectural design. We use food hall and other communal concepts as project anchors.

We understand how to adapt to the seachange shift in retailing from being transaction-driven to experience-focused. Guests no longer just ‘shop’; they come to enjoy a relevant brand or company, to eat, to live…TO EXPERIENCE.

Experientia Development Partners is the Owner, Developer, and Leasing Agent of The Shops at Harrah’s Cherokee, which is being developed under a long-term ground lease with the Eastern Band of Cherokee Indians.

CONTACT

Ready to be part of the ultimate destination experience in Cherokee, North Carolina?

LEASING
INVESTMENT

777 CASINO DRIVE | CHEROKEE, NC | 28719